What I do:
Since 2021, I have served as a creative steward of the CRANSTON brand and mission, an ambassador of the firm’s corporate and cultural narrative, and chief strategic communicator to our key constituents, including employees, clients, recruits, the media, and the communities we serve. As a member of CRANSTON’s senior management team, I lead CRANSTON’s marketing communications strategy, media relations, social media, business development, and content strategy.
My professional experience:
A native of Pittsburgh, Pa., I spent the first half of my career as a writer and editor for business-focused newspapers and magazines before leveraging those skills to become a marketing communications strategist, brand and innovation ambassador, storyteller, educator, event planner, and business development professional.
My marketing communications experience includes 16 years serving higher-education institutions, where I fostered innovation, entrepreneurship, student enrollment, alumni engagement, economic development, and student media education. I also spent nearly 3 years working with a global engineering firm to develop a new corporate narrative, executive messaging, and an award-winning quarterly magazine for clients and more than 3,000 employees.
Prior to joining CRANSTON, I spent almost 4 years running my own freelance creative business, providing writing, editing, corporate narrative development, communications strategy, and media education for clients in higher education, health care, engineering, legal services, economic development, non-profit, and business media.
My education:
Why “empowering communities to thrive” is so important to me:
Life is short, so I want to make sure I’m doing my part to make a positive difference in the lives of others and in the communities I serve. Helping communities develop and maintain infrastructure that improves the quality of life – basically empowering them to thrive — ignites in me a passion to keep serving.